As it turned out, the man happened to be his cousin and he let Rashad record there for free. Then his friend who went to school for music production introduced Rashad to a friend who had a recording studio. After high school, he went to Middle Tennessee State University. At one point, the first stage name he used was Zay Taylor. Rashad first began rapping seriously in tenth grade, while he and his friends would record on laptops. In his youth, Isaiah's mother and stepfather were part of the Five-Percent Nation and he recounts going to a mosque with them. After his stepbrother lent him a copy of OutKast's ATLiens in junior high, Rashad started spending most of his time rapping. Rashad briefly had ambitions of becoming a preacher. His father left the family when Rashad was three. When he was young, Rashad's father would let him stay up late while they listened to Too $hort and Scarface. He was raised primarily by his mother, who is a hairdresser. Isaiah Rashad Joel McClain was born on May 16, 1991, in Chattanooga, Tennessee. 2.3 2014–2016: The Sun's Tirade and further recognition.2.2 2013–2014: label signing and Cilvia Demo.On July 30, 2021, he released his long-awaited second album, The House Is Burning. The album peaked at number 17 on the Billboard 200. On September 2, 2016, he released his debut studio album, The Sun's Tirade, to further acclaim. Off the buzz from the release of the EP, Rashad was named to the 2014 XXL freshman class. Cilvia Demo was met with widespread acclaim from music critics and charted at number 40 on the US Billboard 200. On January 28, 2014, he released Cilvia Demo, his first extended play, via digital distribution.

In March 2013, Rashad signed to the Carson, California-based record label Top Dawg Entertainment. He is a founding member of the Chattanooga hip hop collective The House along with fellow Chattanooga rappers YGTUT, Michael Da Vinci (MikeyD), Chris P, and Brian Brown. His first big break was performing on the 2012 Smoker's Club Tour with rappers Juicy J, Joey Badass and Smoke DZA among others. Isaiah Rashad Joel McClain (born May 16, 1991), is an American rapper.

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